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How Internet Water Can Benefit Fast Food Industry

October 7, 2019

Quick Service Restaurants (QSRs) are a special kind of fast food restaurant which form an important part of the Indian Food Service Industry. What makes QSRs different is the emphasis on quick deliveries to a young workforce pressed for time and willing to experiment with new tastes and cuisines.

Within the food service industry, QSRs are the fastest growing segment in a relatively nascent market. In India, a large number of international QSRs have already established a strong foothold and work through their franchising model. So, foreign brands currently dominate the market. With increased urbanization, modernization and commercialization and the power of the internet, the QSR industry is expected to continue to grow rapidly in the coming decade.

Why does water quality need to be monitored?

One of the biggest challenges faced by QSR chains is maintaining standards across all outlets. In spite of protocol and systems laid down by the parent QSR, adherence to these systems and monitoring are big challenges. This poses a serious threat to the reputation of the QSR if things go wrong, and it finds itself in the news for the wrong reasons.

Water is equal to mankind’s existence. Across India, water is of varying quality and varies in consistency. One of the most obvious challenges faced by the QSR segment is to maintain the quality of water used in the outlet. This occurs because most of the water used by restaurants are of mixed nature and varies constantly. Water provided by civic bodies tends to be insufficient where usage is high. This leaves restaurants with the option of supplementing with tanker water supplies or bottled water.

Importance of Water purification in Restaurants

Let’s talk about the importance of water purification in restaurants. Like in any food service business, water plays an integral role in maintaining taste, safety, cleanliness and hygiene across the outlet. Water is used for drinking, cooking, in food preparation, mixing of beverages, and as a feed to ice makers, water dispensers and coffee machines.

Now imagine a QSR chain having 50 outlets. Take McDonald’s or Domino’s for example. How in the world would it be possible to check if the quality of water in all 50 outlets meet the desired standard and quality? Would coffee served in the Kanpur outlet be exactly the same in taste as the one being served in Mumbai? Would it be possible to say with absolute confidence if pathogen-free water was being served at all the outlets? This is where a restaurant water filtration system comes into the picture. Therefore, to meet these guidelines it is imperative to use a completely reliable water filtration system for restaurant.

How Investing in Internet water Can benefit Your Brand?

In today’s world, large chains of QSRs would opt for a water filtration systems for restaurants that can keep up with the pace of the busy routine in QSRs. By investing in Internet Water, they can be assured of water’s quality provided by the commercial water filtration system, as in restaurants, demand for water is high and to fill the gap various sources of water are used.

The water filtration system for restaurants should be specifically designed to provide pathogen-free water throughout the day. As such, here, Cloudtap is the ideal solution as it provides pathogen-free water 24X7 and reports performance and purity in real-time.

Moreover, the design of Cloudtap’s commercial water filters for restaurant is such that they can efficiently produce pure drinking water in a short span of time. This proves to be a boon for brands in the food services sector which include restaurants, cafes, dine-in restaurants etc.

Firstly, users can check the quality of water and other crucial parameters at a glance on a special dashboard on their smartphones. This means that any restaurant owner will have clarity on the purity of water through a restaurant water filtration system which was not possible earlier.

Secondly, by investing in Cloudtap water filtration system for restaurant you can maintain a steady quality of water even in the event of high TDS (total dissolved salts) levels in water. To give you an example, if the restaurant water filtration system has more of hard water in the system then Cloudtap will automatically detect this and use an appropriate technology to deal with this.

Finally, having invested in a commercial water filter system for restaurant, they are bogged down with problems of maintaining the RO plant and have to deal with problems of ongoing breakdowns and replacement of spare parts. All these add up significantly to costs, and drain profit margins. Headaches associated with breakdowns, and revenue losses due to downtime drain resources further. The answer to these issues can be Cloudtap’s Triple Zero Assurance.

Altogether, it makes sense to invest in a water filtration system for restaurants which will ultimately safeguard your brand’s reputation and lower the cost of your water bills.

We also help you to overcome the challenges of maintaining RO systems in your restaurant, which can be additional help for your restaurant business! 

- Written By Minakshi Pandey

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